ARE YOU THINKING OF ADVERTISING ON A LOCAL RADIO STATION IN YOUR MARKET?

  It's a great way to showcase your product or service to your target demo.  But as you may or may not already know,  "Air" time can be expensive.  So when you spend your hard earned advertising budget on "Air", you want what hits the "Air" to be effective...right?  If not, you're just throwing money down the drain. Sadly, in my 10 years of broadcasting experience, I've seen alot of bright and talented new business owners do that very thing.  It's common because most people don't know that they have a choice about their commercials! Below is the typical process that happens at a radio station when you buy 'air' time/commercials, then, the B MINOR STUDIOS process!

THE "RADIO STATION" WAY

You buy an advertising package from a radio sales representative.

He or she informs you that your commercial will be produced free, in house.
(Meaning someone in the building)

Your rep usually writes the copy, gives the order to the Production Director (PD)
 who then gives the order to a disc jocky to produce.

The DJ has never met you, and has about 3 or 4 other commercials to produce.
  He or she slaps the audio together, throws it on a disc, and signs off on it.

Now your commercial hits the air waves...It's a waiting game...good luck!

NOW THE BMINOR STUDIOS PROCESS

Like before, you buy your advertising package from your radio sales representative.

You inform the rep that you have YOUR OWN PRODUCTION COMPANY that will be handling your commercials.

You and I talk, ONE ON ONE, and discuss your business.  Your wants and needs, your features, what you think your future clients need to know about you!

I then go to the drawing board to create a customized script for your business!
Upon your approval, I then take your commercial to the studio where our top shelf engineers and voice over talents work together to produce your commercial.

Upon your approval of the finalized commercial, I send the finished product to your radio station(s) of choice directly. You don't have to do anything else!
Now you have a commercial on the air that stands out, sounds professional, and is totally customized for your business/service!